
Marketing Director
Cathal Berragan is a Founding Team member and VP of Marketing at thirdweb, a platform building developer tools for web3.
Cathal is recognized for expertise in marketing and creative strategy, with a focus on social media marketing, content management, and audience building. At thirdweb, Cathal was instrumental in launching the platform, establishing the in-house content team, and growing social channels across X, LinkedIn, YouTube, and web3 social. Cathal also led SEO and growth initiatives, driving organic traffic from 0 to 2 million monthly visitors and contributing to millions in annual recurring revenue, as well as the platform's growth to over 70,000 monthly active developers and a $160 million Series A valuation.
Before joining thirdweb, Cathal was a founding team member at SocialChain, where Cathal played a key role in growing the business to over 600 people globally and achieving a $300 million IPO. As Creative Director USA, Cathal launched and built the US team, generating $0 to $12 million in revenue, and creatively led accounts for major brands including Twitch, Uber, Uber Eats, TikTok, and Hinge, launching award-winning campaigns.
Cathal's background also includes founding @PATHETICFASHION, a media page with over 100,000 followers, and co-hosting the "Memes and Machines" podcast, which ranks among the top 10 UK marketing podcasts. Cathal's early career success includes growing a meme page to 50,000 followers at age 17, which eventually led to joining SocialChain as the third employee.
Currently, Cathal is focused on driving web3 adoption through innovative developer tools and strategic marketing initiatives, including recent contributions to thirdweb's acquisition of Blocktorch and the launch of thirdweb Engine.
Bio is AI generated & may not be accurate.
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