
Marketing Lead
Ariel Eiberman is the Head of Marketing at Cryptoworth, where Ariel leads initiatives to elevate the company's positioning in the digital asset accounting space.
With a strong background in product marketing and growth strategies, Ariel drives marketing efforts from inbound strategies to SEO content, shaping messaging around accuracy, thought leadership, and compliance for Web3 companies.
Key accomplishments at Cryptoworth include leading the production of the Crypto Back Office Report 2024 and creating over 25 video podcasts featuring industry experts.
Ariel's professional experience spans over seven years in scaling Go-to-Market strategies for B2B products, with significant roles at Grove (formerly Pocket Network Inc.) and Horizon Blockchain Games Inc. Ariel also brings extensive project management experience from coordinating international social and sports events, such as the Rio 2016 Olympic Games.
Passionate about blockchain and technology's potential for positive global change, Ariel is currently focused on empowering Web3 communities and researching advanced payment applications, reflecting expertise in stablecoins, payments, and wallet UX.
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