
VP of Global Sales & Business Development
Luise Vad is the Vice President of Global Sales & Business Development at Hex Trust, a licensed and regulated digital asset custodian.
Luise's expertise spans strategy, global sales, and business development, with a strong foundation in digital assets, blockchain technology, and DeFi protocols. Luise focuses on providing institutional infrastructure solutions for custody, lending/borrowing, and integration with DeFi.
Previously, Luise co-founded Vad Ventures GmbH, an e-commerce retailer, and held significant roles at UBS as an Associate Director and Global Markets Analyst, where Luise developed client relationships and pitched investment ideas. Luise also gained experience at Deutsche Bank and completed a Corporate Trainee program at IBM.
Luise is currently focused on expanding Hex Trust's global market presence and enhancing digital asset infrastructure solutions for institutional clients.
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