
Product Designer
Ben K. is a Product Designer at Secured Finance AG, specializing in UI/UX design for Fintech, Web3, and Crypto environments.
Ben brings extensive experience in building and scaling user-centric products that drive growth, optimize conversion, and enhance user engagement. At Secured Finance, Ben spearheaded design sprints and managed the end-to-end product lifecycle for the core crypto bond trading terminal, contributing to a 10-12X TVL increase.
Previously, as a Senior UX/UI Designer at Binance, Ben drove user acquisition for Binance Pay/Card by designing conversion-optimized growth campaigns and experimental features, which increased first-time transaction users by 33.15%. Ben also played a key role in designing end-to-end user experiences for the Mintable NFT marketplace, improving first-time buyer conversion by 15-20%.
With core expertise in Product Design, UX Research, Design Thinking, Conversion Optimization, and Agile Development, Ben is currently focused on integrating innovative growth strategies to deliver results across complex digital platforms.
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