Alicia Sontag

Alicia Sontag is a Co-Founder and Managing Partner at Prelude Growth Partners, a firm dedicated to providing equity capital and bespoke partnership to founders in building iconic powerhouse brands.

Alicia draws on deep experience across the beauty and consumer goods sectors to identify what makes a brand investable. Her expertise includes strategically building category-leading brands of the future.

Prior to co-founding Prelude Growth Partners, Alicia served as Global President of Beauty at Johnson & Johnson Consumer Companies, where she led a multi-billion dollar portfolio of brands including Neutrogena and Aveeno. She also had an 11-year career at The Estée Lauder Companies, holding executive positions across brands such as Bobbi Brown and Clinique.

Alicia began her career at McKinsey and Company, advising consumer clients on strategic, marketing, and operating issues. She is a summa cum laude graduate of The Wharton School and earned her MBA from Harvard Business School.

Currently, Alicia is focused on supporting founders and partnering with brands to achieve A+ outcomes.

Bio is AI generated & may not be accurate.